Gunnar Groebler, CEO of Salzgitter AG, has issued a stark warning about Germany's declining appeal as an industrial location in an interview with HAZ. The steel executive highlighted the challenges facing heavy industry amid current policy conditions, pointing to risks of deindustrialisation. Salzgitter AG is a key supplier of construction-grade steel and reinforcement products to the building sector. Groebler's comments come as the industry faces pressure from energy costs, regulatory frameworks, and international competition—factors directly affecting availability and pricing of structural steel for construction projects.